Wednesday, May 6, 2020

Children With Learning Disabilities And Adhd - 768 Words

Identifying information. Inna Doe is a 16-year-old from Chicago, Illinois who currently attends Eagle Hill School in Hardwick, Massachusetts, a boarding school for students with learning disabilities and ADHD, since September 2015. Inna is a female who is white and is of Eastern European decent. Inna did not identify her sexuality or religious preferences. Inna began living in a Russian orphanage at 2 years old and was adopted from the orphanage at 3.5 years of age by her parents John and Jane Doe. There is no known information about Inna’s birth parents. Inna has lived most her life in an affluent Chicago suburb. Family constellation and attachment. Inna is an only child who is cared for by her married mother and father. Inna’s parents own an insurance and financial company in Highwood, Illinois. Jane and John inherited the business from Jane’s parents. There was no information in Inna’s files that describe Jane and John’s relationship. However, there is information from Inna’s current academic advisor that Jane is very involved in all aspects of Inna’s life and left her job for periods of time to devote extra attention to Inna’s learning and social needs. Inna relies heavily on her mother for emotional support during times of distress. Inna states that she calls her mom whenever she is feeling upset or frustrated. Residential staff report that Inna and her mother can have intense arguments over the phone that are difficult to deescalate. There is no mention of Inna’sShow MoreRelatedThe Differences Of Children With ADHD And Learning Di sabilities1444 Words   |  6 PagesIndividuals with ADHD, LD and RD have more learning problems than in a child with either ADHD, learning disabilities, or RD alone (Faraone, et al., 2001; Jensen, Martin, Cantwell, 1997; Smith Adams, 2006). 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Psychologist William Lee Heward affirms that in theRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )897 Words   |  4 Pagesknown as ADHD, is the most common learning disability in kids today. It is not a new disorder but it is a disorder that is more and more kids are being diagnosed with, as well as misdiagnosed with. Researchers are still trying to find the cause of ADHD and the best treatment for with kids with this learning disability. Being diagnosed with ADHD can hinder a child’s learning and even their progression in school if not caught at an early age. According to National Center for Learning Disabilities articleRead MoreThe Effects Of Adhd On Children s Overall Development1318 Words   |  6 PagesADHD has an effect on the child’s overall development. It doesn’t impact them as much as some disorders do, but it does take effect. 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It is because of this classroom placement problem that many learning-impaired students are doing worse academically and socially in a non-inclusive settingRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1243 Words   |  5 Pages ADHD induces Learning Disorder Student’s Name Institution Introduction     Attention Deficit Hyperactivity Disorder (ADHD) and learning disorder are two mental conditions that mostly affect children. They are caused by a mixture of environmental and genetic factors relating to affected children. Even there are similar characteristics of the two conditions; they are distinct in features and occurrence. However, it is the similarity of the two conditions that has drawn the attentionRead MoreThe Class Placement of Students with ADD/ADHD1721 Words   |  7 PagesContemporary students with learning disabilities such as ADD/ADHD are continuously perceived as incompetent to adapt to a traditional classroom setting with students who have no learning disabilities. Consequently, many students with learning disabilities are placed in classrooms that are designated only for students with learning disabilities. Schools use a non-inclusive setting when students with learning impairments like ADD/ADHD are placed in a â€Å"special classà ¢â‚¬  with other learning impairment studentsRead MoreAttention Deficit / Hyperactivity Disorder ( Adhd )1699 Words   |  7 Pagesacademic, social and work. . The interaction of core ADHD symptoms with co-morbid problems and neuropsychological deï ¬ cits suggests that individuals with ADHD are likely to experience problems in academic settings. This study was conducted to show the disadvantages and impairments in the education of children with ADHD. Attention-deficit/hyperactivity disorder (ADHD) is a behavioral condition that most commonly affects school-age children. ADHD is characterized by unusual levels of inattention, impulsivityRead MoreAdhd Case Study861 Words   |  4 PagesFocus Techniques for ADHD Attention Deficit/ hyperactivity Disorder (ADHD) is a chronic mental health disorder with distinct behavioral manifestations in childhood, adolescence, and adulthood (Barkley, 1997; Barkley, Fischer, Smallish, Fletcher, 2002). Many sources state that the prevalence in ADHD is about 3% to 7.5% in school-aged children (Fischer, Barkley, Smallish, Fletcher, 2005). Most current studies from 1995 to 2006 estimate that the worldwide prevalence is about 5% and that these studiesRead MoreMusic And Children With Attention Deficit Hyperactivity Disorder1461 Words   |  6 PagesMusic and Children with Attention Deficit Hyperactivity Disorder Abstract These are some of the reason that compelled me to choose this topic and focus on music as therapy for children with ADHD. Medical Aspect of Music as Therapy for ADHD Music has been seen to help many children with learning disabilities as it activates the brain so extensively helping the kid to focus. Music therapy has been found to help the victims of brain trauma and children with ADHD. For the children with ADHD, music is

Tuesday, May 5, 2020

National Health and Medical Research Council Strategic Plan

Question: Discuss about the National Health and Medical Research Council Strategic Plan. Answer: Introduction Lead is a natural occurring metal that is used for different things. Its mostly used in construction and in making batteries. If one get exposure to it, it causes a lot of health problems. The most affected ones are the unborn and the children since their bodies absorb and retain the lead for a very long time. Lead poisoning is very common, and children are the most likely to get exposure to it. It's 1% of the global burden of disease according to world health organization. The sources of exposure to lead vary from country to country. Some countries use a lot of lead products while others have minimized the use of it(Armstrong R, 2014). Every year more than 300,000 children between the ages of 1 to 5 are found out with a high level of lead in their blood. Children exposure to lead may have brain development problems and may be anemia. Lead poisoning is very dangerous in the body because once it gets in the system, it is distributed throughout the body by the blood. Lead in the blood damages the red cells and limit the ability of oxygen to reach other organs in the body(Gemmel A, 2002). The recognition of the disease greatly varies from country to country and the programs used to reduce the exposure. Australia has recognized the disease, and they are doing a lot to ensure its exposure is reduced. For instance, they have programs that help individuals to know how to avoid lead and where they can easily get exposed to the lead (Canberra NHMRC, 2012). A lot of developing countries have not put measures to avoid and to reduce the lead exposure. Mostly because they dont have the finances and resources to do so. Literature review Dose-response data There has been a lot of debate has to which level of lead is considered harmless, but no lead level has been proving to be harmless. The different lead level in the human boy has a different health effect. Lead dose response is two; simple linear model and a nonlinear model. Simple linear model is where the increase health effect is through increasing blood lead level. While the nonlinear model is where the health effect changes with the region of lead dose. The lead changes as a result of increased doses to a level that it reaches the lead bound. At this point, the health damage is very massive cause organ damage. Routes of exposure Lead gets into the body through inhalation and ingestion. After it enters the body, its absorbed, distributed and excreted. The rate of lung absorption is very high as compared to intestinal absorption; this results to high lead in taking through inhalation. Lead distribution in the body is through blood, soft tissues, and mineralizing tissues. It travels in the blood and soft tissues but later it's stored in the bones and teeth. The remaining lead that is not distributed in the blood is later on excreted out of the body through urine making kidney the route for lead excretion. Maternal lead crosses to the fetus and the unborn blood get the lead. The baby is born, he/she will be already affected with the lead disease and will have brain development problems. Lead is more serious in young ones than in grown up people due to their fragile tissues. Research shows that aging adults are at high risk of lead disease than the middle age people. Children absorb 40 50% of oral lead through the water while adults absorb 3- 10% of the same. Lead in children has been found harmful due to their continuous growth. The lead that is stored in the bones is released back into the blood every time the bones grow(Fulton M, 1987). Unlike in adults where the lead in the bones is rarely released back into the blood. Associated health outcomes Lead poisoning causes a lot of health problems as discussed below;- Nervous system and brain damage Lead in the body is very toxic to many parts of the body; it has been proven to damage the brain and the peripheral nerves. These nerves connect the brain and the spinal cord, when damaged it can weaken the muscles and cause lack of sense of touch. Lead removes the myelin insulation and destroys axons hence preventing the nerves from transmitting the message properly to the brain and the rest of the body(JM., 1990). Cardiovascular effect Lead exposure is associated with cardiovascular diseases like coronary heart disease and stroke mortality. Lead cause the heart rate to vary and these causes the increase in the blood pressure causing hypertension. The hypertensive effect of lead has been proven by exposing animals to high levels of lead, and the results were positive(Adhikari, 2001). There is a relationship between the lead and high blood pressure and people with the disease should avoid more exposure to the lead Renal effect Lead exposure is a very toxic to a lot of the body organs one it is the kidney. High level of lead in the body becomes toxic to the kidney. The kidney is the principal organ that excretes lead out of the body, but too much of it is harmful to the body. Research shows that kidney failure is not very common though it exists. Lead exposure cause 1% of the kidney failure, it mostly associated with people who have been exposed to high levels of lead. For instance, people working in battery factories, metal smelters, and stained glass artists. Research shows that low level of lead exposure rarely causes kidney failure(Shleamoon, 1998). Immune system effects There is a relationship between lead and low immune system. People who get exposure to a lot of lead are believed to have low immune system compared to normal people. A lot of things can problems with the immune system, research has been done to find out if the lead is one of them. The findings came positive that indeed lead has some effects on immune system, especially in children. These are only possible if the lead in the level of ten micrograms per deciliter. These shows that only people with high level of lead in their body can have an immune system problem. Hematologic effect Hematologic effect is a way that the red blood cells are a story and its effect increased with increased in dose. Lead is believed to destroy the red blood cells with increased level of concentration. It prevents the body from making hemoglobin hence causing anemia. Acute lead level causes hemolytic anemia, while chronic level lead causes anemia by interfering of heme biosynthesis and by reducing red blood cells. Reproductive and development effect Reproductive effect consists of the sperm count, fertility, and the pregnancy outcome. Lead at low exposure level can cause low sperm count and increase abnormal sperm frequencies.Long term exposure can cause reduce sperm concentration, low sperm count, and total sperm motility. There is no exact time that time effect can last after one gets exposed. Research as also shown that women who get lead exposure might have a problem conceiving. And after conceiving, there is a very high chance that the lead will be passed to the unborn baby. Research as also shown that women with low level of lead in their bodies are prone to have frequency miscarriages compared to those with a high level of lead. Cancer Lead as been found to be a probable cause of cancer. A lot of experiment have been done using animals to find out; the result came out positive. Research about cancer was also done in a place where people are exposed to lead and the area where there is no lead exposure to prove this. Although there may be other causes of cancer that affect those people, the data showed that the population who are exposed to cancer have a high reported cases of cancer. It has ben found to cause mainly stomach and lung cancer. More research should be conducted to find out how lead cause cancer or which compound in it causes cancer. Risk management's strategies There is a need to put more effort in reducing environmental lead exposure in Australia, mainly the national policies of lead levels in the environment (JM., 1990). Finding and removing the source One of the most effective strategies that the country should do is to search for and remove the lead source. For instance, when a group of people or an individual is found to have lead poison then the source should be established to prevent other people getting exposure to it. Education Education a way of making a lot of people aware of the risks of it and how to prevent it. The public should be educated about the lead exposure and how to avoid it. When the public is aware of it, manage it will be easier. A lot of people who get expose to the lead without knowing due to lack of awareness. National policies The government should put rule and regulations that will reduce the lead exposure to the environment. These are by banning lead products or by reducing the lead in a product; these will reduce the level of exposure. If the products can be manufactured using other things then should be avoided completely. Gaps in current scientific knowledge These research tries to relate the lead compounds and cancer; most research fails to address the fact that there is a relationship between the two. Cancer being serious disease researchers should acknowledge other causes other than the genetic. Cancer patients should be researched on to know if they have had lead exposure at some point in their lives. As these findings could prove the relationship between lead and cancer. There is also need to do more research on adults female who get exposed to lead and find a solution. The reason being that they transfer these lead to the unborn babies. Moreover, it will be hard to manage it if the coming generation will be born with the lead infection. Many types of research have concentrated on the children having lead in their blood, but they dont consider that their mother could have being infected them before birth. There are a lot of research gaps in lead exposure and should be addressed to be able to find a lasting solution. Epidemiological data Research as shown that the soil on Sydney are contaminated with a lot of metals one of them being lead. The reason might be due to the use of lead in the gasoline and the paints; the soil lead concentration is 15.5mg/kg. These shows that a lot of places in Sydney is a threat to children getting exposed to lead. These are because children can easily get in contact with the soil hence the lead is exposed to children. Apart from the soil, some bags collected in homes of people living their contained lead. These means that lead is not only in the exterior part but very close to the children to get exposed. Esperance is a remote town on the southern coast of Western Australia; that does a lot of farming. The town is very windy and has lead carbonate. They export lead as a foreign exchange earner, in 2007 a lot of birds died and after research, it was found out that it was due to lead poisoning. There was a lot of concern that the lead poisoning could have affected the people and after the test, the result came positive. The main route of exposure was inhalation and ingestion through contaminated water tanks. From the towns, we can see that lead exposure is available, but the rate of the exposure is different. Esperance town as a lot of exposure because of the place mine lead, moreover the people in that area take tank water, and the majority of them were found to have the lead poison. Sydney lead exposure is small because no factory is around that manufactures the lead. Children in both towns are at risk of getting lead exposure, but those from Esperance town are at a very high risk. The lead level of exposure of Esperance is extremely high compared to that of Sydney. Different Management of the Lead Poison Local level management Education and awareness a way of making a lot of people know the risks of it and how to prevent it. The public should be educated about the lead exposure and how to avoid it. When the public is aware of it, manage it will be easier. A lot of the people who get expose to the lead without knowing due to lack of awareness. The health sector is doing education and awareness to sensitize them about lead exposure. State-level management The states are also using education as a way of managing the lead exposure. Most states are avoiding the use of lead products. Some states that export the lead have been informed on how to avoid the lead poisoning. Most women are advised to avoid the mining site so that they dont have fertility and having lead in their bodies which may affect the unborn. National level management The government as put rule and regulations that will reduce the lead exposure to the environment. These are by banning lead products or by reducing the lead in a product; these will reduce the level of exposure. If the products can be manufactured using other things then should be avoided completely. For instance, the gasoline which used to have lead has been banned. The government has also helped the lead exposure reduction by banning importation of products containing the lead components. A lot of lead containing products have been imported since the country dont manufactre products containing lead content. For instance the imported toys some have lead components. The government also ensures that the lead products are desposed in safe way.For instance the batteries should be recycled instead of disposing. These will ensure that the dont end up in the soil and cause more harm to the environment. Lead from the batteries if dumped in the environment they will enter into the plants and when ingested the lead will be in the body. Global level management On the global scale, the world health organization has done much to create awareness globally about the effects of lead exposure. It also informs the member states to protect workers, children, and women of reproductive age. These because they are ones who are exposed to lead and affected a lot (Fu H, 1995). WHO has continue to advocate the need to avoid leaded paints since its the main source of lead in the body through inhalation. The majority of the countries have banned the use of leaded paints in their countries. They work with the United Nations Environment program they work as an alliance to ensure that lead exposure is controlled. WHO has further put a lot of information online on their website about the lead. They upload information on the risks, how to prevent and the route sources of lead exposure. References American academy of pediatrics committee on drugs, (1995). Treatment guidelines for lead exposure in children. Aub, J. (1926). Lead poisoning. Baltimore: The Williams Wilkins Company. Boffetta, F. (1995). Cancer and occupational exposure to inorganic lead compounds. C, N. (2009). blood lead levels for Australians : An information paper foe practitioners and policy makers. Gemmel, T. and S.E, A. (2002). Blood lead level and dental caries in school-age children. HEGDE, S., SRIDHAR, M., BOLAR, D., AREHALLI BHASKAR, S. and SANGHAVI, M. (2010). Relating tooth- and blood-lead levels in children residing near a zinc-lead smelter in India. International Journal of Paediatric Dentistry, [online] 20(3), pp.186-192. Available at: https://dx.doi.org/10.1111/j.1365-263x.2010.01032.x [Accessed 30 Sep. 2016]. JM, D. (1990). Risk assessment of the developmental neurotoxicity of lead. JR.M, c. and R, R. (2000). The association between caries and childhood lead exposure. Kathleen, V. (2003). California environmental protection agency, office of environmental health hazards assessment. Keogh, J. (1984). Recognizing lead poisoning in adults. Archives of Internal Medicine, [online] 144(10), pp.1944-1945. Available at: https://dx.doi.org/10.1001/archinte.144.10.1944 [Accessed 30 Sep. 2016]. M, F. (1987). Influence of blood lead on the ability and attainment of children in Edinburgh. M, N, A. and A.E, K. (2005). Environmental exposure to lead and its correlation with biochemical induces in children. N, A. and E.A, N. (2001). Lead induced cell death in testes of young rat. Nash, D. and L, M. (2003). Blood lead, pressure and hypertension in premenopausal and postmenopausal women. Needleman, H. (1992). Human lead exposure. Boca Raton: CRC Press. NHMRC, C. (2012). National Health and Medical Research Council Strategic plan. Ouw, K. and Bisby, J. (1976). Lead absorption in children residing near a New South Wales lead smelting complex (Australia). Bulletin of Environmental Contamination and Toxicology, [online] 15(1), pp.49-54. Available at: https://dx.doi.org/10.1007/bf01686195 [Accessed 30 Sep. 2016]. P.J, M. (1998). Detection and control of hypertension in the population. Panos, G. (2000). Environmental and occupation health. Pueschel, S., Linakis, J. and Anderson, A. (1996). Lead poisoning in childhood. Baltimore: P. Brookes Pub. Co. Rabinowitz, M., Wetherill, G. and Kopple, J. (1976). Kinetic analysis of lead metabolism in healthy humans. Journal of Clinical Investigation, [online] 58(2), pp.260-270. Available at: https://dx.doi.org/10.1172/jci108467 [Accessed 30 Sep. 2016]. Shleamoon, A. (1998). The influence of chronic lead exposure on lymphocyte proliferative response and immunoglobulin level in storage battery workers. W.E.L.L, A. (2014). Evaluation of evidenced related to exposure to lead. Canberra. Wilhelm, M., Heinzow, B., Angered, J. and Schulz, C. (2010). Reassessment of critical lead effects by the German Human Bio monitoring Commission results in suspension of the human bio monitoring values (HBM I and HBM II) for lead in blood of children and adults. International Journal of Hygiene and Environmental Health, [online] 213(4), pp.265-269. Available at: https://dx.doi.org/10.1016/j.ijheh.2010.04.002 [Accessed 30 Sep. 2016

Saturday, April 11, 2020

Unme Jeans Essay Example

Unme Jeans Essay Which, if any, of the three social media plans should Foley pursue? Why? Among the three marketing communications plans, Zwinktopia, Facebook and YouTube, I suggest that Margret Foley pursue the Zwinktopia option. The suggestion is based on the consideration of (1) how efficient the marketing vehicle reaches the target consumer; (2) how well the plan delivers the brand image of UnMe and (3) whether it fits into UnMe’s marketing budget. (1) How efficient the marketing vehicle reaches the target consumer UnMe jeans targeted at teen girls who have their own unique taste in fashion. They are social and are trend leaders in their communities. The target group has grown up with the development of Web 2. 0 as well as with the downturn of traditional media. Compare to YouTube and Facebook, which have an audience of all ages, Zwinktopia’s audience fits right into the target group of UnMe jeans. Zwinktopia is designed for the girls who are from 13 to 24 years old and focuses on the contents of fashion and music. The ultimate goal of marketing is to boost sales. As one of the largest virtual world, Second Life can tell certain trend in regards to marketing and sales. We will write a custom essay sample on Unme Jeans specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unme Jeans specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unme Jeans specifically for you FOR ONLY $16.38 $13.9/page Hire Writer According to 2007’s Virtual Product Sales on Slexchange, the largest sales generated from apparel. Also, the article addressed the audience is shifting from Second Life to other virtual world such as Zwinktopia. And by the end of 2011, it is estimated that 80% of the online users will have an appearance in the virtual world. It is reasonable to believe marketing on Zwinktopia will not only increase brand awareness but also boost sales in real world. (2) How well the plan delivers the brand image of UnMe Zwinktopia is the most straightforward media vehicle to deliver UnMe’s brand image among all three options. On Zwinktopia, UnMe will have its virtual retail store to announce any products simultaneously when a new edition of jeans is release in the real world. It encourages the Zwinkies to design their own outfits based on their unique taste. Additionally, Zwinktopia is easy to be linked to Facebook or MySpace. The campaign strategy well delivers UnMe’s brand image of individuality appreciation and encouraging teenager girls to stand out and to speak against conformity and peer pressure. The ideas of sharing the experience of wearing UnMe jeans and virtual jeans design competition on Zwinktopia are consistent with the culture of Web 2. social media. The marketing plan would empower potential consumers to get involved in, to co-create, and to share in their own way rather than pure delivering the message. Zwinktopia is most likely to be successful when compared to the widget on Facebook and the in-video ads on YouTube. (3) Whether it fits into UnMe’s marketing budget Last but not least, Zwinktopia’s marketing plan is the most economical one among all social medias. Ms. Foley’s marketing budget has a highest CPM of $29. 95 in the existing market plans. The cost of using Zwinktopia is $300,000 annually while $500,000 for Facebook and $600,000 for YouTube at a CPM of $40. Ms. Foley is seeking an experimental Web 2. 0 marketing plan so as to that the cost is definitely a constraint. In sum, using Zwinktopia as the marketing vehicle in the Web 2. 0 world would directly reach out the target teen girls, have them better understand UnMe’s concept, get engaged in the business and experience a relatively lowest financial risk compared to Facebook and YouTube’s high CPM. Thus, Zwinktopia is most likely to be successful when UnMe wishes to have a taste of Web 2. marketing. 2. What benefits would Foley gain from each of the three social media plans? What risks does each entail? How can Foley better reap the benefits and mitigate the risks of each of the programs? Zwinktopia-Benefits †¢The marketing plan of using Zwinktopia as a media vehicle would help UnMe to be engaged in a virtual market where the target demographics are concentrated. †¢Zwinktopia has the right content, fashion, for UnMe. Launching the virtual retail store in Zwinktopia would inform the audience about new products in real world and stimulate in-world purchasing of UnMe jeans. The jeans design competition in Zwinktopia would provide a platform for UnMe to learn about what the target audience wants and needs. The interaction with the potential consumers would increase the brand awareness and educate the target audience with UnMe’s concept and core knowledge. †¢Zwinktopia allows video uploads and is easy to be linked to other social networks such as Facebook and MySpace. Cooperating with Zwinktopia would be benefit for future advertising in the horizontal social networks. †¢Zwinktopia option has the lowest initial investment operation cost and among all three marketing plans. Zwinktopia-Risks †¢The UnMe Company has never involved in any social media marketing. The marketing plan on paper sounds attractive and feasible but uncertainties and high learning curves might appear when the company takes action. †¢It lacks knowledge of Zwinkies. Just like Ms. Foley’s concern, the marketers cannot predict or control the avatar’s behavior. The virtual retail store might have normal customers and experience with virtual insanity. Some real life ethics and moral rules do not apply in the virtual life. †¢The marketing plan also drags UnMe into virtual competition. Apparel is the best sell in the virtual world but there are thousands of virtual retail stores selling hundreds of different brands. Also it is hard to choose the metrics or to measure the return on the advertising. †¢The amount of users on Zwinktopia is smaller than other social media. Facebook-Benefits †¢Facebook is one of the fastest growing social media. Its users spent the longest time on the website and it has the highest click through rate. †¢It’s very easy for UnMe to set up an account and once an individual befriended with UnMe jeans, UnMe would share her/his entire social community. UnMe’s friend on Facebook is UnMe’s ambassador. She would carry UnMe’s profile on her homepage and to her community. If UnMe had any updates and promotions, the message would appear on the â€Å"news feed† in the entire friend’s circle. Thus, Facebook profile picture increase the visibility of UnMe jeans. †¢Facebook provides an intera ctive environment that UnMe can directly speak to it’s friends/ customers. It would make the audience feel much closer to UnMe and build up a relationship with the company. †¢UnMe can use the photo and video uploading functions on Facebook in order to promote new lines and advertisements. Facebook- Risks †¢Commercial profiles are not new to Facebook users. The audience already learned how to ignore the advertisements on Facebook or just clicked on the profile and never checked it again. †¢As discussed in the case, the recall of any specific one is nearly equal to 0 when consumers view hundreds of ads on TV. Advertising on Facebook has the same clutter problem. †¢It would be hard for Ms. Foley to measure how much return from the advertising on Facebook. YouTube-Benefits †¢YouTube is world leading web 2. 0 social media and has the biggest amount of audience in the United States. The in-video advertising allows the audience to participate into the promotion strategy. YouTube users can interacted with each other by conducting comments, forwarding to a friend or uploading a new video regarding to the ad. †¢UnMe might learn some business experiences from other brands such as Axe and Toyota, which have already used YouTube channels for marketing succ essfully. YouTube- Risks †¢A successful YouTube in-video advertising depends on inserting in the right channel and the video itself. All highly viewed commercial videos are unique, creative and entertaining. These videos are distinctive in a good way that the YouTube audience felt like watching it and recommending it to anther friend. Therefore, if the assumption of an entertaining video failed, then there is no way to gain the high click rate or to achieve any of the marketing goals. †¢The cost of the YouTube marketing plan is the highest of all options. As an experimental social media plan, Ms. Foley would take too much financial risk as choosing the YouTube plan. †¢The UnMe Company has no control over the audience who watch the video. Whether they are the target consumers is remained unknown. And the interaction is between audience, not between UnMe and the consumers. UnMe cannot directly talk with the customer. In order to utilize each marketing plan, Ms. Foley has the following key points to be taken care of in order to enjoy the benefits and avoid potential risks; For establishing the UnMe virtual retail store in Zwinktopia, if Ms. Foley can hire some marketer who has experience dealing with virtual selling would be a plus to implement the marketing plan. The experienced employee might offset the high learning curve. For Facebook marketing, the most useful tool is the widget based on other’s successful story. How to design the widget decides how many people would add it to the homepage and use it. As proposed in the case, the key point for a popular widget is either it is very functional or it has a strong entertaining purpose. As to the in-video advertising on YouTube, the video should catch the eyes of teen girls and make them feel it is interesting and adding value. The marketing plan mentioned that the four-minute video would be selected by the uploads from teen girls who â€Å"forged their own identities†(Steenburch, 2008). It could go further into the audience such as selecting the â€Å"Miss UnMe† based on how popular the video clip is. Creating the buzz is the most difficult and valuable phase in this marketing plan. Also, hiring a professional team to create the four-minute video ad is critical. It must be professional, not just a simple put-everything-together clip. Like the â€Å"Bom chika Wah Wah† video, it is funny, distinctive and delivers a strong theme.

Tuesday, March 10, 2020

Irish Patriotism in Eater 1916 and an Irish Airman Foresees His Death Essay Example

Irish Patriotism in Eater 1916 and an Irish Airman Foresees His Death Essay Example Irish Patriotism in Eater 1916 and an Irish Airman Foresees His Death Paper Irish Patriotism in Eater 1916 and an Irish Airman Foresees His Death Paper ‘Easter 1916’ and ‘An Irish Airman Foresees his Death’ comment on Irish patriotism and their ways discuss. ‘Easter 1916’ and ‘An Irish Airman Foresees his Death’ were both written about the same contextual issues at around the same time. It was after Easter 1916, when the revolution of Irish nationalist rebels was at its highest. The poem discusses the role of Irish soldiers fighting for Great Britain during a time when they were trying to establish independence for Ireland, though they were denied it during the war. Both poems show the theme of Irish patriotism however in some ways they both oppose it. Both poems underline Yeats’ uncertainty towards although his compassion for its victims is strongly highlighted. The aviator in An Irish Airman, of whom Yeats writes as in the first person, is convinced that the flight he is about to take will be his last, â€Å"I know that I shall meet my fate† though he undertakes in the battle regardless of this. This could be seen as a strong example of Irish patriotism if it weren’t for one bizarre line â€Å"lonely impulse of delight†. David A. Ross sees the airman as fighting not for his country nor politics, nor law but rather his own love of flying, some inexpressible freedom, his â€Å"lonely impulse of delight†. The line â€Å"Those I guard I do not love† poses a rhetorical question of why the pilot is not fighting out of love for his country and could be used by Yeats as a subtle political reference to the Easter uprising and Ireland’s relations with England at that time. The tone of Easter 1916 is sometimes difficult to follow, in the way that it is often not established and unrecognisable. The tone changes immensely throughout, making it complicated to know what Yeats’ view on the uprising was. The poem begins by paying tribute to the Irish people for leaving behind their previously mundane lives to dedicate themselves to the fight for independence. He then goes on to talk about all those who were killed or imprisoned for standing up for their rights during the uprising in an honourable tone. He goes on with the lines â€Å"Enchanted to a stone To trouble the living stream†. This is a metaphor for their determination and strong will during times hard times of uncertainty. Yet later in the poem Yeats asks the rhetorical question â€Å"Was it needless death after all† this is questioning whether the deaths were, in fact unnecessary. This is an example of Yeats’ view and belief that the politics that lead to the uprising were ambivalent.

Sunday, February 23, 2020

Political Conflict between Iran and Israel Research Proposal

Political Conflict between Iran and Israel - Research Proposal Example The Israeli government has presented considerable argument regarding Iran’s development of nuclear technology along with their funding and support for a number of terrorist organizations in the Middle East, and Israel’s response towards these circumstances may have been arousing opposition and suspicion among international governments, agencies, and military leaders (Perkowich, 2005). Their attack on Iran may yield devastating consequences on human life as well provoke political hostility and military violence as these war preparations have been considered as one of the largest threats to political stability and international peace. Moreover, Iran-Israel war can bring about adverse effects on the economic conditions of both countries as well as other affected nations. The nuclear program of Iraq has become one of the most important issues for the global community over the past years. Initially, in 1968, Iran signed the Nuclear Nonproliferation Treaty as they frequently claimed that their nuclear activities are intended for peaceful and productive outcomes. However, in 2003 to 2005, it was reported by an Iranian opposition group that the implementation of nuclear program violated the signed agreement; consequently, the International Atomic Energy Agency (IAEA) carried out several rigorous inspections, revealing that Iran has been involved in a number of implicit nuclear activities such as the enrichment of uranium and plutonium separation efforts over the past two decades. As Iran’s case was reported to the United Nations Council in 2006, it was formally demanded that the nuclear program drop its reprocessing and enrichment activities (Kemp, 2003). However, contrary to legal decisions, Iran did not suspend such processes. There has been an agreement in the global community, particularly among the United States, Russia, and Europe, that nuclear weapons should not be obtained by Iran. If this is to happen, other Middle East countries such as S yria, Saudi Arabia, or Egypt, may be encouraged to make use of nuclear weapons, hence further weakening an unstable region (Tarock, 1999). Policies in Iran, along with aggressive statements presented by President Mahmoud Ahmadinejad and other authorities in the country, have put forth the notion that nuclear weapons in Iran will pose considerable threats particularly to Israel. On the longer run, nuclear threats also await the United States, Russia, and Europe if Iran is to acquire long-range ballistic missiles and other nuclear weapons and resources. The current study, therefore, intends to examine the issue between Iran and Israel, particularly the impact of the former’s nuclear policies and program on the latter. It also aims to look into the consequences of Israel-Iran conflict on the economic performance of the Middle East and other affected nations.

Thursday, February 6, 2020

Google vs. Yahoo Web Browsers Essay Example | Topics and Well Written Essays - 1000 words

Google vs. Yahoo Web Browsers - Essay Example Both these web browsers have an enormous portfolio for their users. Lets compare some of the services offered by both these web giants. (Luke, 2005)Yahoo groups are are more popular when compared to google groups mainly because yahoo has been in the market for a longer time. The groups are easily formed and mails are sent either as a digest or individually.Google revolutionized the mailing procedures by introducing huge inbox size which is now upto more that 6 GBs. Yahoo offers a lower limit however news is circulating that an unlimited inbox size for the users is in the works.As mentioned above, Google's point of differentiation is the complex algorithims used in their search engines for local searches, image searches and web searches. Yahoo doesn't have that much fire-power yet it still is a popular choice for some.Yahoo provides street maps and driving directions for US cities only. The Google maps are extremely diverse as they are capable of providing business locations, contact information, and driving directions for big cities of the world.Google's social networking site, Orkut is a popular choice for many Asians and users in Southern America. This popularity has been recently crushed by the vastness of Facebook which has conquered most of the continents. Yahoo's 360* was never popular and it still hasn't caught on as Orkut had. Others There is a list of other services such as online shopping, news, alerts, answers etc. that are available with both Google and Yahoo and not much differences are there in these services. Interface, Design, and Layout When comparing two important website browsers, it is important to compare their interface, design and layout from the evaluation point of view as well as user friendliness point of view. A good website must contain useful content that is simple to comprehend, flexible for use of multiple technologies and consistent with easy navigating capability. (Collins, 2006) Google has a very neat and simple user interface with the front page only containing the search bar and links on the top. On the other hand Yahoo!'s page is jumbled with information, links and lacks focus. Users generally like simple and easy to understand sites and Google's simplified interface means that people of any age and skill will be able to access their site. Advertisements Advertising is necessary for websites especially for websites like Google and Yahoo! that offer free services to their users. This is their main source of revenue. When the website opens up, Google presents only the services without any advertisements. Yahoo lines up its advertisements on the front page which is a nuisance value for the users. As such, it is important to avoid advertisements as much as possible. Advertisements are extremely unpopular with the users as they are completely useless for most people. Even though both Google and Yahoo! are text-based sites, Yahoo's advertisements are a source of user irritation. Consistency Another characteristic of a good web browser website is the consistency in the design. As mentioned above, there are a lot of similar services offered by both Yahoo! and Google. However the design of the services is remarkably different. Like the front page, Google is consistent with the minimum text on the page with just enough to help the user understand and comprehend it. This has the effect of uniformity and consistency, whereas Yahoo! keeps different layouts for each of its services page. Even though each service has a link

Tuesday, January 28, 2020

Wild Horse Round-Up in Nevada Essay Example for Free

Wild Horse Round-Up in Nevada Essay The rounding up wild horses and leading them to their new destination, howbeit, for the slaughter or sales, has created a rift of an US (i.e. particularly; citizens of Nevada) and THEM (i.e. Federal Government, BLM) mentality. The animal activist is citing cruelty to animals and stifling the â€Å"First Amendment, Freedom of the Press†, on the part of BLM. The following article was quoted from USA Today: [A federal roundup of wild horses in Nevada was scheduled to resume Thursday and to continue through this weekend despite nearly two dozen animal deaths since it began. The Bureau of Land Management (BLM) says three of the deaths were due to injury and 18 due to severe dehydration following a drought. Horse activist Laura Leigh, whose lawsuit put a temporary halt to the roundup July 14, blames the deaths on the BLM, which she says allowed the horses to become dehydrated and held the roundup during the hottest season of the year. This is foaling season, it could have been done earlier, it could have been done last fall, Leigh says. This is not following the mandate to manage and protect our horses. Its just wrong. She and other activists also complain that the BLM has blocked them from observing the roundups to control the flow of images and public opinion. The BLM will escort up to 20 members of the media and the public to observe roundup operation today and Saturday for the first time since the roundup began July 10. The BLM says the roundup of wild horses is a necessity because the mustang population is growing so fast that horses are running out of food and harming the native land and wildlife. Agency estimates show 38,000 mustangs and burros roam 10 Western states; half are in Nevada. Leigh and other activists say the agency is moving the animals to clear the way for livestock grazing and energy interests. Elliot Katz, founder of In Defense of Animals, which filed a separate lawsuit, says wild horses are a low priority nationally because they dont produce a profit. Theyre just in the way of corporations who have cattle interests or want to do mining, Katz says. Theres been a gradual continuing effort to get rid of them.] (Dorell, 7/29) BLM’s stands its ground by stating they are â€Å"required by law to balance the needs of multiple interests on public lands, including wild horses, wildlife, mining and livestock. Wild horses, which have few predators and double their population every four years, can damage habitat shared by endangered and threatened species such as the pygmy rabbit and the lahontan cutthroat trout, says Heather Emmons, a spokeswoman for the BLM in Nevada.† (Dorell, 7/29) One of the many law suits that have been filed comes out of New Mexico and has gone to the Supreme Court. KLEPPE v. NEW MEXICO, 426 U.S. 529 (1976)  426 U.S. 529 KLEPPE, SECRETARY OF THE INTERIOR v. NEW MEXICO ET AL. APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW MEXICO No. 74-1488. Argued March 23, 1976 Decided June 17, 1976 The Wild Free-roaming Horses and Burros Act (Act) was enacted to protect all unbranded and unclaimed horses and burros on public lands of the United States from capture, branding, harassment, or death, to accomplish which they are to be considered in the area where presently found, as an integral part of the natural system of the public lands. The Act provides that all such animals on the public lands administered by the Secretary of the Interior through the Bureau of Land Management (BLM) or by the Secretary of Agriculture through the Forest Service are committed to the jurisdiction of the respective Secretaries, who are directed to protect and manage [the animals] as components of the public lands . . . in a manner that is designed to achieve and maintain a thriving natural ecological balance on the public lands, and if the animals stray from those lands onto privately owned land, the private landowners may inform federal officials, who shall arrange to have the animals removed. Appellees, the State of New Mexico, its Livestock Board and director, and the purchaser of three unbranded burros seized by the Board (pursuant to the New Mexico Estray Law) on federal lands and sold at public auction, and whose return to public lands had been  demanded by the BLM, brought this suit for injunctive relief and for a declaratory judgment that the Act is unconstitutional. A three-judge District Court held the Act unconstitutional and enjoined its enforcement. Held: As applied to this case, the Act is a constitutional exercise of congressional power under the Property Clause of the Constitution, which provides that Congress shall have Power to dispose of and make all needful Rules and Regulations respecting the Territory or other Property belonging to the United States. Art. IV, 3, cl. 2. Pp. 535-547. (FindLaw, June) (a) The Clause, in broad terms, empowers Congress to determine what are needful rules respecting the public lands, and there is no merit to appellees narrow reading that the provision [426 U.S. 529, 530] grants Congress power only to dispose of, to make incidental rules regarding the use of, and to protect federal property. Pp. 536-541. (FindLaw, June) (b) In arguing that the Act encroaches upon state sovereignty and that Congress can obtain exclusive legislative jurisdiction over the public lands in a State only by state consent (absent which it may not act contrary to state law), appellees have confused Congress derivative legislative power from a State pursuant to Art. I, 8, cl. 17, with Congress powers under the Property Clause. Pp. 541-546. (FindLaw, June) (c) The question of the Acts permissible reach under the Property Clause over private lands to protect wild free-roaming horses and burros that have strayed from public land need not be, and is not, decided in the context of this case. Pp. 546-547. (FindLaw, June) A law suit filed and made it to the U.S. Courts of Appeals, Federal Circuit was initiated from a rancher family of Fallini who states in the following law suit the cost of the wild horses to them personally: FALLINI v. UNITED STATES Susan L. FALLINI, and Joseph B. Fallini, Jr., in each of the following capacities:  as an individual person and successor to the interest of Helen Fallini as sole heir of Helene Fallini, deceased, executor of the last will of Helene Fallini, and Trustee of the Helene Fallini Living Trust and the  Helene Fallini Living Trust as the sole distributee of the last Will of Helene Fallini, Plaintiffs-Appellants, v. The UNITED STATES, Defendant-Appellee. No. 94-5110. June 08, 1995 Before MICHEL, LOURIE and BRYSON, Circuit Judges. William F. Schroeder, Vale, OR, argued for plaintiffs-appellants.   With him on the brief was William A. Schroeder, of Boise, ID.Peter A. Appel, Attorney, Environment and Natural Resources Div., Dept. of Justice, Washington, DC, argued for defendant-appellee.   With him on the brief were Lois J. Schiffer, Asst. Atty. Gen., John A. Bryson and Dorothy R. Burakreis, Attorneys.   Of counsel was Laura B. Brown, Office of the Sol., Dept. of the Interior, Washington, DC. James L. Huffman, Dean and Professor of Law Director, Natural Resources Law Institute, Northwestern School of Law, Lewis and Clark College, of Portland, OR, was on the brief for amicus curiae, Water for Life, Inc. (FindLaw, June) In this Fifth Amendment â€Å"takings† case, the Fallinis, who are engaged in cattle ranching in Nevada, argue that the federal government has taken personal property from them without compensation.   The Fallinis contend that the government affected a â€Å"taki ng† by requiring them to provide water to wild horses living in the area in which the Fallinis conducted their ranching activities. The Court of Federal Claims ruled against the Fallinis, concluding on motion for summary judgment that they had no property right that was taken by governmental action.  Fallini v. United States, 31 Fed.Cl. 53 (1994).   We conclude that their complaint was not filed within the applicable statute of limitations period and that the complaint should be dismissed on that ground. (FindLaw, June) The suit alleges the wild horses are costing their family approximately $1 million between 1971 and 1991 for the watering of the animals which they have not been allowed by the BLM to fence off the watering areas in such a way to grant cattle access by deny horses from accessing the water supply. In conclusion of the law suit filed by the Fallinis family states as follows: What the Fallinis may challenge under the Fourth Amendment is what the government has done, not what the horses have done. The only governmental action that could constitute a compensable  taking in this case is the governments directive forbidding the Fallinis from shooing the horses away from the water that the Fallinis have produced at their developed water sources.   That governmental action cannot be regarded as recurring with every new drink taken by every wild horse, even though the consumption of water by the wild horses imposes a continuing economic burden on the Fallinis. See Delaware State College v. Ricks, 449 U.S. 250, 258, 101 S.Ct. 498, 504, 66 L.Ed.2d 431 (1980) (proper focus, for statute of limitations purposes, â€Å"is upon the time of the [defendants] acts, not upon the time at which the consequences of the acts became most painful†).   Because the Fallinis identify the enactment of the Wild Free-Roaming Horses and Burros Act as the governmental action that prevented them from fencing the horses away from their water sources, and because they admit that they suffered injury from the date of enactment, their claim must be regarded as accruing long before they filed their present suit. (FindLaw, June) III Based on our analysis of the Fallinis takings claim, we conclude that their claim was time-barred.   We therefore vacate the judgment and remand this case to the Court of Federal Claims with instructions to dismiss the complaint as untimely. (FindLaw, June) Each party shall bear its own costs. VACATED AND REMANDED WITH INSTRUCTIONS BRYSON, Circuit Judge. (FindLaw, June) The round-up of the wild horses is complex with legitimate issues on all sides. I see four distinct (legitimate) sides in this fight. They is the BLM, the animal activist, the media, and the cattle ranchers. The BLM cites it has a legal responsibility to round them up for control of population and preservation of public lands, including wild horses, wildlife, mining and livestock. The animal activists cite cruelty on the method used by the BLM with the time of year the round-ups are conducted to how they are treated while in captivity. The Public News Media cites they are being denied the first amendment right to the â€Å"Freedom of the Press† by being restricted access during the round-ups. Lastly, there is the cattle rancher that is citing a Fourth Amendment violation by the seizure of the water without their permission. Somehow there needs to be a balance of the issue. In my  opinion, the Public News Media doesn’t have a say in the matter because they twist any issue for the selling of their news and that is why they are in the fight. The animal activist have no place in this matter either because they are not any different than the News Media. I see two main players that have a stake in the holdings. The BLM and the cattle ranchers. Those are the two entities that are directly affected by this ordeal. The BLM has to strike a delicate balance of their responsibilities to Federal and State Law and to accomplish this with disturbing anybody’s ZEN. The cattle ranchers are trying to make a living in an economy that is seeing less and less profit. References Dorell, O. (7/29/2010). Federal roundup of wild horses resumes in Nevada. Retrieved from http://http://www.usatoday.com/news/nation/2010-07-22-wild-horses_N.htm FindLaw. (June 08, 1995). United States Court of Appeals,Federal Circuit, FALLINI v. UNITED STATES. Retrieved from http://caselaw.findlaw.com/us-federal-circuit/1336480.html FindLaw. (June 17, 1976 Decided). U.S. Supreme Court, KLEPPE v. NEW MEXICO, 426 U.S. 529 (1976). Retrieved from http://caselaw.lp.findlaw.com/cgi-bin-getcase.pl?court=usvol=426invol=529