Entrepreneur - Mark Constantine and Their Company Strategy - Lush Assignment

Entrepreneur - Mark Constantine and Their Company Strategy - libertine Company - Assignment Example concord to the paper, they established a strong business relationship with Anita, which enabled them to supply most of their products to Anitas shop. The business true very first and other founders were incorporated to the business such as Rowena Bird, Helen Ambrosen, Paul Greaves and Karl Bygrave united the team to make the alliance a success. The headquarters of the company are locate in Poole, England. in that location were various beliefs and values that inspired the start of the company, they believed in the manufacture of fresh handmade products from natural ingredients and merry oils for personal care. Today the company has more than 650 stores across the globe with mail order services in 12 countries. The products in the company are made by hand and does its throw distribution to its own retail stores. The company is associated withthe sale of cosmetic products and othe r innovative related product such as shampoo bars, bath ballistics and bubble bar slices. The main products though include, shower products, face and peach tree products, bath products, hair products, body lotion and perfume. Innovation standards are very high in Lush Company and aspects such as differentiation, environmentally-friendly packaging and use of fresh ingredient are used to promote their theme of innovation. Vegetables and fresh fruits are used in the manufacture of these products, which depending with the producer artisanal look and color are impeded to the product. They encourage that packaging is done with recyclable materials as a form of ethic. Lush company can be described as a company that deals with introduction of improved or in the altogether goods or services.Mission of the of the company can be described as the burden strategy of the company, other core strategies include the scope of the products.