Marketing Research and Segmentation Paper Example | Topics and Well Written Essays - 1500 words

Marketing and Segmentation - Research Paper Example The author of this research essay "Marketing Research and Segmentation" considers that marketing can help a firm to improve its image in the market and expand its customer base. He analyses the real existing example - Macquarie University Hospital. He makes a brief description of the hospital and makes a market research – psychographic & lifestyle analysis. An appropriately customized lifestyle analysis has been used for helping the organization to proceed to market segmentation. In this way, the relationship between the organization and its customers would be improved leading the organization to a long – term growth. In conclusion the author sums up that the lifestyle analysis of people in NSW can help marketers in Macquarie University Hospital to develop an effective marketing plan based on market segmentation, in terms of income and gender. However, the potential drawbacks of lifestyle analysis, as analyzed earlier, should not be ignored. Also, marketers in the Macquarie Hospital should take into consideration the fact that in current market conditions, which are highly turbulent, it is difficult for market trends to remain unchanged. By the way, the author is accurate with demographic information: the demographic information used in this paper has been based on reports published by the Australian government and the Australian Bureau of Statistics. From this point of view, the validity and the accuracy of information used in the development of this study could not be doubted.